Quote | Apricot by Merkle

Tell us about yourself

First name

Surname

Mobile numberName of your business or organisation

What is your current state of play?

Select what best describes your current state

No current website, app, or digital touchpointExisting site or app but dated - needs significant improvementExisting site or app, launched 1 to 2 years ago but align to current and future aspirationsExisting site or app, not performant and requires re-platform

What is your overarching business objective?

Outline what the business wants to achieve and/or impact

What future state is required to achieve the business objective?

Describe the ideal future experience that will accomplish your goal

What role does your site/app/service need to play for it be functional? (0/3)

To be a landing page House content about my business, organisation and offerings Showcase imagery and designs Feature videos and animated imagery Sell products or services with e-commerce functionality To drive enquiries or sales through a contact form Host new and/or blog content updated frequently Provide information through a directory or lists Host PDFs and other documents for my customers Provide a custom experience that forms part of my service offering To allow customers to login into a portal with private content Help customers find me and my locations with maps Demonstrate information through comparison or pricing tables Connect with my social accounts through sharing, feeds or other integrations

Tell us about your audience?

Who do we need to influence to meet our objectives?

Who is your primary audience

Who is your secondary audience

What do you know about your audience, users and customers?

Information gathered through day-to-day operations and interactions with customers and business stakeholders Have conducted internal desktop research Have gathered insights from internal stakeholders Have conducted some customer research through a survey, email or social channel Engaged in formal research through research company, agency or online platform

Please upload your research

What size is your business or organisation

Select company size

0-5 employees5-25 employees25 to 100 employees100+ employees

What industry does your solution service?

Select industry

AgribusinessBankingConstruction, Infrastructure and TransportationDefenceEducation and trainingEnergy, Power and UtilitiesEntertainment, Arts and MediaFinancial ServicesGovernment, public administration and safetyHealthcare and PharmaceuticalHospitality, Food and BeveragesInsuranceProfessional, Scientific, Technical ServicesPetsMiningReal Estate and propertyRetail & ConsumerSuperannuationSports and fitnessTechnology and telecommunicationsTourism and AccommodationOther

What best describe you and/or your organisations digital maturity?

Select maturity

NascentEmergingCapableMature

Are you current using a content management system (CMS)?

Yes

Do you currently use, used in the past or are familiar with any of the following:

WordpressDrupalJoomlaSquarespaceWixShopifySitefinityGovCMSSquiz MatrixContentfulEpiserver / OptimizelySitecoreAdobe Experience Manager

Which of the following services do you currently use

Select services

AB TestingAnalyticsAI & Machine LearningAuthorisation & AuthenticationHosting and DeploymentEmail Marketing and Marketing AutomationSales Automation & CRMCustomer EngagementeCommerceReputation ManagementNet Promotor Score (NPS)PaymentsPersonalisationVoiceChatbotsSearch & DiscoveryOther

Other

What data, security or hosting requirements do you have?

Outline any region restrictions, platform restrictions etc

Do you have an established brand, style guideline or designed assets?

Yes

Upload brand

What similar sites do you like and what is it you like about them?

Site inspirations

What do you like about them?

Do you need a new URL?

Yes

Do you need SEO?

Yes

Do you already have content for the new site?

Yes

How will we measure success?

If we complete this project, what are three outcomes that you can measure?

When do you want to launch your site?

Select period

Within the next two weeksNext Month2-3 Monthswithin 6 months1+ Year

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