Right for me

Is apricot right for me?

apricot is a solution for just about everybody because it is focused on delivering value from day one and continuous improvement after launch. This allows our service to be appropriate for brands, businesses, not for profit and purpose-driven organisations as well as local, state and federal government entities.

Some common use-cases include:

  • new venture seeking future-proofed online home
  • campaign or initiative specific website
  • an additional or alternative digital channel
  • modernisation of existing digital touchpoints through re-design or re-platform

Introducing Merkle

Who is Merkle?

We are a customer experience transformation partner to brands seeking meaningful change.

For more than 30 years, we have empowered the world's leading brands, governments, start-ups, and nonprofit organisations to create distinctly better experiences through Data, Design and Technology.

Merkle, a Dentsu company, is a business obsessed with people. After all this is the single most important ingredient to achieving meaningful progress, with impact every day. ​ We combine integrity to data, empathy with design, and humanity to technology so we can ensure there is no longer any disconnect between what a brand promises and what a customer, citizen, community or employee experiences.

apricot is the brainchild of an Merkle innovation team with a mission to democratize its digital agency know-how to help more businesses own their digital experience more efficiently.

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